Sense of urgency

Read this article
http://www.businessinsider.com/where-is-your-sense-of-urgency-take-6-steps-to-get-your-company-moving-2010-10?op=1

Highlights


Speed is the driver because customers have a zero tolerance for waiting, and there are always competitors gaining on you.

Positive steps to increasing a true sense of urgency
1. Behave with urgency every day

     Always demonstrate your own sense of urgency in meetings, interactions, memos and e-mail, and do so as visibly as possible to as many people as possible.
     You are the role model for everyone in your organization. If your tone or actions lack urgency, it percolates quickly to everyone, and you reap what you sow.

2. Consistently communicate urgency
3. Create action that is relentlessly aimed at winning
     Make sure your actions are exceptionally alert, and focused on success. Show some progress each and every day, and constantly purge low value-added activities.
4. Bring the outside in
5. Find opportunity in crisis
6. Deal with the urgency-killers

Beware of complacency, fear, and a false sense of urgency